About us

 

Introduction

70MAX is a modern footwear and shoe care brand built around natural materials, functional design, and everyday comfort. We create products that improve how shoes feel, fit, and last — from cedar shoe trees and shoe stretchers to wooden-inspired footwear designed for simple, natural living.

Our Story

70MAX was created with a simple idea: footwear should feel natural, comfortable, and long-lasting without unnecessary complexity.
Inspired by cedar wood craftsmanship and minimalist design, we developed a product system that connects shoe care and footwear into one unified experience. From moisture-absorbing cedar shoe trees to adjustable shoe stretchers and wide toe comfort footwear, every product is designed to solve real everyday problems.

Our Philosophy

At 70MAX, we believe better footwear starts with better care.

We focus on natural materials, functional design, and long-term comfort. Our goal is to make shoes last longer, feel better, and support healthier foot movement through simple and effective products.